Colin Cowherd Thinks AM Radio Will Be Dead in Five Years

Avid TBL reader Colin Cowherd was a guest on the About Sports Radio podcast with Zach McCrite this week. Interestingly, he was bearish on the prospects of terrestrial radio. “In the next five to ten years, I don’t even think they will have radios in cars,” he said.  “You’ll have your television set in your car.  So I think podcasts and digital (and) Sirius is the future. I think terrestrial (radio), AM especially, is done in five years.”

As I discussed in my podcast with Dan Le Batard last week, I also think radio stations are the next newspapers, ill-prepared to handle the tidal wave that is coming and failing to pivot fast enough before everything is run through bluetooth. But, I think five years is a little bit too soon of an estimate. There is a whole generation of people that will never learn how to stream a podcast through their car radio, and terrestrial stations will subsist on them for at least another 10-15 years.

That being said, there is tremendous opportunity out there for content networks and individuals who best figure out how to distribute their work through new car radio technology. As advertisers continue to shift their budgets to where all of this is going, there will be enormous rewards for those who get there early.

Related: Colin Cowherd and Dan Le Batard Discussed the Ouster of Bill Simmons
Related: Bomani Jones Called Out Colin Cowherd Over His Infamous John Wall Comments
Related: Dan Le Batard Talks to Us About His Shows, Papi, and Bill Simmons

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